8 Tips for Taking your LinkedIn Profile from Good to Great! | Career Training | The Salter School
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8 Tips for Taking your LinkedIn Profile from Good to Great!

Category(ies): Job Search Tips


LinkedIn profile tip healthcare fieldDon’t miss out on LinkedIn if you are looking for a job in the healthcare field

Calling all students training to be Professional Medical Assistants, Health Claims Specialists, Massage Therapists, and Pharmacy Technicians at the Salter School! Do you have a LinkedIn profile? Is it as strong as it should be? Let us help you improve your profile with these tips. Or, if you haven’t created a LinkedIn profile yet, what are you waiting for?

Tip #1: Show that smile! Employers will want to see a photograph of you in your LinkedIn profile. While it is not required, it makes a huge difference in the number of people who view your profile. Make sure the picture looks professional—one that you would want an employer to see.

Tip #2: Learn from others. Take some time to browse around LinkedIn. Find profiles of people that you respect in your industry. This is a great way to get some ideas on how you can improve your own profile.

Tip #3: Keywords, keywords, keywords! Some employers search LinkedIn for keywords to find employees who have the skills they need. Use keywords that are important in your job field. For example, if you are looking for a massage therapist job, be sure that “massage therapist” appears in your profile, preferably in your title and summary sections. If you are not sure of the keywords, look at job ads in your field, and take note of the common keywords that appear.

Tip #4: Short URLs. When you create your profile, it will have a very long URL with a lot of numbers and symbols in it. To look more professional, make a smaller URL. Do this by using the arrow next to the “edit” button. This will show you choices for managing your “public profile settings,” and this is where you can create a shorter URL. This URL will look much better on your resume and email signature.

Tip #5: Be thorough. LinkedIn provides a lot of different fields for you to fill out, such as Summary, Experience, Education, and Skills. Even if it is time-consuming, take the time to complete as many fields as you can. A fuller profile looks better to an employer than a brief one that looks like you didn’t make the effort.

Tip #6: Go for All-Star! LinkedIn rates your profile, and the top level is “All-Star.” Be sure to visit your profile often (in editing mode) to see what LinkedIn is recommending in order to improve your profile. It might ask you to insert links, to endorse your colleagues, or to check off additional job skills. Take advantage of these prompts and make improvements to your profile!

Tip #7: Use LinkedIn to network. Creating your own profile is only one piece of the puzzle. LinkedIn exists in order for you to expand your network. So take advantage of the many offerings!  

  • Make connections and accept invitations
  • Follow companies that interest you
  • Join career-related groups
  • Post articles and read articles
  • Endorse your colleagues

Tip #8: Customize your job search. Rather than searching every day, be sure to customize your job search, and have LinkedIn send you daily emails for new listings.

With these tips, we hope you are more comfortable with creating and managing your LinkedIn profile. Best of luck with your job search, and remember, LinkedIn can help you stay connected professionally throughout your entire career!


This article was brought to you by the Salter School. We are proud to offer career-focused programs that provide medical assistant training, medical billing and coding training, massage therapy training, and pharmacy technician training. If you are looking for career education in Massachusetts, contact us. We would be happy to help you begin on a new career path!

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