The more you do on LinkedIn, the more it can do for you
If you are in career training school or currently looking for a job, you probably have already created a LinkedIn Profile. Creating your LinkedIn profile is a great way to showcase your skills and experience for potential employers.
Remember, once you create your profile, you are part of a growing and evolving career network. Don’t make the mistake of simply creating the profile and then forgetting about it. LinkedIn is a resource that is meant to be used on a regular basis to help you grow your career network and get connected with more opportunities. Here are some ways to make the most out of it!
1. Grow your connections
While Facebook is a social network, LinkedIn is a career network where you can focus on building your industry connections. Just like “friending” people on Facebook, you can “connect” with people on LinkedIn. Simply find the person you want to connect with and click on Send an InMail/Connect. Use this feature to reach out to colleagues, classmates, friends, instructors, and anyone else you may know in your career field. A good rule of thumb is to have at least 50 connections. Having at least 50 connection helps you to look more active and involved in your career.
2. Join groups
Groups are made up of like-minded individuals on LinkedIn. They are a great way for people in the same career field to get to converse about their field. Once you join a group, you can post comments, join discussions, see interesting articles, and possibly find out about job openings. To find a group in your career field, search the groups for a keyword in your field. For instance, if you are a massage therapist, just search Groups for “massage therapist” and many options will pop up.
3. Follow companies
Many companies keep LinkedIn pages where they post announcements, job ads, news articles, and updates. You can sign up to follow companies that you are interested in, whether because you are hoping to find a job, or just because you are curious about the company. Look under the Interests tab to follow a company.
4. Recommend and endorse others
LinkedIn features “recommendations” and “endorsements.” This allows LinkedIn users to sing the praises of others in their field. Endorsements only require a quick click of a button and a great way to reconnect with someone. Recommendations are more personalized and require you to write a sentence or two about the person’s positive qualities. Writing a recommendation is a generous thing to do, because it boosts the other person’s profile. Once you have written some recommendations, don’t be afraid to ask others to write a recommendation for you. A former co-worker or former boss might be happy to do so.
5. Post articles
Just like in Facebook, you can post articles on your feed. Keep the articles focused on your career field or other professional topics. (This is not the place for kitty videos!) Posting articles about your career shows that you are serious about improving your industry knowledge.
6. Search for jobs
LinkedIn has become one of the major job posting websites. Like a lot of major job aggregators, LinkedIn offers a job alert system. You can enter in your search parameters and have LinkedIn email you whenever a new job posting fits your parameters. This can save you time scrolling through job ads every day.
The Salter School hopes that this article has helped you understand how to use LinkedIn better. LinkedIn can help you not only when you are searching for a job but also throughout your entire career.
The Salter School provides job training for professional medical assistants, massage therapists, and medical billing and coding specialists. Contact us online to find out if the Salter School is the school for you.