How to Create a Resume That Will Get Past the Electronic Gatekeepers (Hint: Keywords Are Critical) | Career Training | The Salter School
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How to Create a Resume That Will Get Past the Electronic Gatekeepers (Hint: Keywords Are Critical)

Category(ies): Job Search Tips


Does anyone really enjoy writing a resume? We don’t know for sure, but the fact is, anyone who hopes to land a job as a professional medical assistant, health claims specialist, massage therapist, or pharmacy technician is going to need one.

So since you have to create a resume anyway, you might as well make sure that you’re making that one will actually be seen by the right people. And we hate to break this to you, but doing your resume the wrong way may mean that it won’t be seen by any people at all. (Keep reading to find out why.)

Here are some things to remember.

You are the solution

Let’s be clear about what a resume is and is not. It’s not a job application. It’s not meant to be a list of former positions and accomplishments, although those things are certainly important.

A resume is a marketing tool and, yes, you are the product. Now think about why we purchase products. It’s often to solve problems. We want things that are going to make our lives easier.

It’s the same for employers. Ultimately, they’re seeking a job candidate who can provide a hassle-free experience and be an asset to the company.

Do your homework first

Spend some time searching for a job post that really appeals to you. Go over the listing carefully and imagine the kind of person who could land that job.

Go through the post carefully and note the specific experience and characteristics that are called for. Make a list of these, because they’ll serve as your road map as you create your resume.

Focus on the right things

There are many different ways to format your resume, but don’t get too hung up on this step. There’s not a right or wrong way to lay out your resume, as long as the information is clear. Search online for a resume template and find one that you like.

Then go back to the list of characteristics you created from the job post. As you write your objective, craft it as if you’re applying specifically and only for that job. Imagine that the job listing is a puzzle piece and that you’re creating another piece that’s a perfect fit.

Very important note: Your resume is probably going to be sent through an electronic sorting system. There, it will be scanned for certain keywords and phrases that match what the company is looking for. In some systems, anything that doesn’t have a certain percentage of keyword matches isn’t going to be seen by a hiring manager, so make sure you’re using the same terminology as the employer.

As you fill in each section, make sure that you address each characteristic or qualification. Spell out specific accomplishments, including any times you served in a leadership role, were in charge of certain processes, or demonstrated dependability at work.

Of course, being truthful is extremely important. Highlight your accomplishments, but don’t make anything up.

Expect to do it more than once

Finally, remember that your resume is a not a once-and-done deal. It’s a good idea to create one that you really like, and then tweak it for each job that you apply for. Remember what we said about keywords above? If your keywords don’t match, your resume probably doesn’t stand a shot at being seen.

Best of luck in your job searches. We can’t wait to hear about your successes!

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